greeting card anxiety.
Shopping for a greeting card could take 30 seconds or 30 minutes. If you are like myself, searching for a wedding card takes 30 minutes and maybe 3 different stores. It’s amazing how slim the wedding/engagement selection is, given the fact that the majority of guests give cards at weddings and have gifts sent to the couple. Even at some higher-end specialty card stores, I have trouble finding with personality, they are too small, or any other factor that makes me immediately place them back on the shelf.
Attention stationary retailers: the wedding section could REALLY use some work. If you want me stop disrupting your wedding section by looking at every card, I suggest procuring some of these Etsy designs.
Where do you find the perfect card?