Tamra Sanford – owner and creative director

From as early as anyone can remember, Tamra has always loved to entertain and celebrate life’s special pleasures. Armed with endless energy and positive spirit, she brings her Texas charm and hospitality combined with New York style and panache to the wedding and event industry.

Originally from Texas, she was attracted to the bright lights, big city, and soul of Manhattan at a very young age. After graduating from college, she moved to NYC in pursuit of dreams. This led to the birth of ever swoon.

Following her dreams also led her to meet her wonderful husband. As part of his proposal surprise, he flew her Boston terrier, Bella, from Texas to NYC. On many nights, you can find Tamra and her husband going on walks with Bella through the streets of Soho and sharing ice cream. The city may never stop, but she finds it’s important to pause in life to take a look around and enjoy the simple things. Then when the big moments come, she’ll be swept off her feet!

She is often described as a gregarious person who “never met a stranger”. Always the spark in the room, Tamra possesses a unique talent for bringing out the joy factor in others and allowing them to thoroughly experience their event and bask in the bliss.

She uses her spirit and passion to help create happy memories for others. Nothing is more fulfilling to Tamra than contributing to a smile, a happy glow, or starry eyes. Her smile and laugh are very contagious!

Photo of Tamra by Chris Owyoung, Hair & Makeup by Tara Segall